Informatica - Beyond ETL

Informatica has long been one of the business intelligence / data warehouse industry leaders in data integration. Its PowerCenter and PowereExchange products have consistently been positioned in the leader quadrant for data integration by Gartner. However, Informatica is not resting on its laurels. Since 2009 Informatica has gone on an acquisitions rampage buying up best in breed companies with similar data-centric DNA while at the same time continuing to innovate and broaden its base products. The Informatica Platform now enables you to integrate data within the traditional enterprise (Enterprise Data Integration), control data in the clouds (cloud data integration), share data with your partners (B2B Data Exchange), archive data for efficiency and eDiscovery (Application ILM), and deliver data at zero latency (Ultra Messaging). To unlock the business value of all this data, the platform enables you to cleanse and gain trustworthy data (Data quality), to detect and act on operational intelligence (Complex Event Processing) and gain a 360 view of your strategic, authoritative master data assets (Master Data Management).

Informatica’s CEO stated that “only Informatica delivers the comprehensive, unified and open data integration platform to empower the data-centric enterprise.”

Clearly, Informatica has moved beyond ETL to embrace these key data-centric technologies.

Acquisitions since January 2009:

• Applimation (Jan. 2009) – Leader in Application Information Life Cycle Management. Helping Customers manage their data assets from cradle-to-grave:




Data Archive for storing inactive and rarely accessed data on lower cost storage medium.

Data Privacy for masking identifying and identity data to remain in compliance with today’s stringent personal information and privacy laws.

Data Subset for creating purpose-built data sets for environment (DEV/QA/SYSTEM) or functional (CRM/ERP/FINANCE/HR) based testing.

• Address Doctor (Mid-2009) – Leader in Worldwide Name and Address Validation for Over 200 Countries. Providing Customers with the highest quality name and address content for name and address standardization and validation.
• Agent Logic (Oct. 2009) – Leader in Complex Event Processing and Operational Intelligence. Helping Customers institutionalize event detection patterns and human analysis patterns into automated opportunistic action and response alerts.
• Siperian (Jan. 2010) – Leader in Master Data Management. Helping Customers achieve mastery of a single view of ‘X’ across all mission critical data domains.